Belclare Wellesley

Belclare, 25 elegant and luxurious condominiums built in the charming town of Wellesley. The first truly urban-style luxury condominiums in Boston’s affluent western suburbs, Belclare offers the rare opportunity to leave the headaches of a large home behind without sacrificing luxury or leaving the town you love.

As the demographic was over 55+, people who wanted to downsize from larger homes but still stay close to family and friends, the brand strategy was “Thinking of downsizing?” A simple line, but when paired with a tongue-in-cheek photo by acclaimed photographer Rodney Smith, the message struck an amusing cord.

18 of the 25 units sold within the first 5 months and the entire project sold out in 1 year.

BRAND STRATEGY | BRAND MESSAGING | BRAND IDENTITY | NAMING  |  DESIGN | COPYWRITING | TAGLINE | CONTENT STRATEGY | PRINT COLLATERAL | ART DIRECTION | AD CAMPAIGNS | ENVIRONMENTAL SIGNAGE | SALES CENTER GRAPHICS | FLOOR PLAN TEMPLATE & FLOOR PLANS | BRANDING AND NEIGHBORHOOD PHOTOGRAPHY | RESPONSIVE WEB DEVELOPMENT | EBLASTS | CONTENT MANAGEMENT SYSTEM | SEO |
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