About the agency

Boston brand identity studio specializing in positioning, identity systems, and placemaking.

Know what you stand for.

Make sure everyone else does too.

For over three decades, Adams Design has shaped brands for developers, nonprofits, cultural organizations, institutions, and hospitality brands. Each project begins with positioning, defining what a brand stands for, how it should be perceived, and what gives it relevance within its context. From there, we create identity systems designed to carry that idea across print, digital, advertising, and the built environment.

LEADERSHIP

Brenda Adams

Founder & Creative Director

Brenda Adams is the founder and creative director of Adams Design. She established the studio in Boston after building her career in Dallas and Boston, leading brand programs and creative teams within respected advertising and design firms.

Her work spans large-scale residential developments, hospitality destinations, nonprofit organizations, and cultural institutions, and has received industry recognition in both branding and advertising. She is known for shaping identity systems that define how places and organizations are introduced and understood, often long before they are fully realized.

She brings the same strategic thinking to mission-driven and community-centered organizations as she does to commercial development, believing that good design should create connection as much as recognition. She continues to lead the studio’s work from positioning through execution, with a focus on distinctiveness, purpose, and long-term relevance.

SELECTED AWARDS

Recognition spanning brand identity, advertising, placemaking, and print design.

POINT OF VIEW

Branding begins long before design.

We define what a brand means, how it should be understood, and what gives it distinction within its market and culture. The identity follows from that foundation.

APPROACH

Discovery

Understanding the audience, environment, and competitive context that shape perception.

Positioning

Defining what the brand stands for and how it should be understood.

Identity

Creating identity systems that express the idea with character, cohesion, and conviction.

Application

Extending the identity across print, digital, advertising, and environment with precision.

STUDIO

A focused studio with direct creative leadership and a curated network of collaborators.

We operate as a core team, assembling award-winning creative partners based on the needs of each project, from photography and illustration to signage, fabrication, and production. This structure allows us to bring the right expertise to every engagement while maintaining consistency, quality, and creative control throughout.

TEAM