Brand Positioning, Brand Strategy, Brand Identity, Copywriting, Tagline, Art Direction, Photography, Advertising, Event Collateral, Print Collateral, Environmental Signage, Website, Eblasts
With the perfect address and the perfect 360 degree views, 360 Newbury is a chic, loft-style condo building designed by renowned architect Frank Gehry.
We created a carrying piece with a combination of metal and paper that echoed the radical angles Gehry had incorporated into the exterior of the building… and then added soaring vertical inserts with die-cut windows that mimicked the actual views out the windows of the building. The inserts cover details about the architect and the amenities of 360 Newbury.
What more was there to say about these incredible 360-degree views of Back Bay and the city? O the views! This ad was so successful that the client continued to run it for the duration of the project. We also created building banners and window signage for the site.