Brand Identity, Brand Strategy,
Brand Positioning, Copywriting, Tagline,
Video Script, Art Direction, Advertising, Event Collateral,
Print Collateral, Environmental Signage,
Sales Center Graphics, Video Design & Production,
A sister building to Twenty Two Liberty, 50 Liberty has 120 thoughtfully laid-out homes, most with balconies and amazing views of the Boston Harbor through large tantalizing windows.
50 Liberty is Boston’s most distinctive, elegant and desirable waterfront condominium address. It arrived with its reputation already established and expectations set by the phenomenal success of its sister building, Twenty Two Liberty. Like Twenty Two Liberty, 50 Liberty promised urban living without the urban hassle in an exquisite home and spectacular glass building. Similarly, it offers unparalleled luxury and amenities, including the exciting Seaport/New Boston Waterfront neighborhood. It focuses on the two aspects that were the most compelling features in selling Twenty Two Liberty: the water and the views.
The “I love” campaign picks up where the marketing for Twenty Two Liberty ends by adding additional romance and lifestyle detail to the proven appeal of Fan Pier’s views and waterfront location. Instead of just showing a view, we want to promote various aspects of the building location from a personal “testimonial” point of view.