Aurora Breast Imaging
Brand Positioning, Brand Strategy, Brand Identity, Design, Copywriting, Tagline, Art Direction, Photography, Advertising, Event Collateral, Print Collateral
Aurora Breast MRI is the only FDA-approved MRI system specifically designed for 3-D bilateral breast imaging.
We worked with Aurora to create an initial branding program that included a range of collateral materials, product photography as well as trade show graphics and advertising materials. The color palette and graphic treatment evolved from the look of an actual MRI scan.