Brand Positioning, Brand Strategy, Brand Idenity, Copywriting, Tagline, Art Direction, Illustration, Advertising, Event Collateral, Print Collateral, Environmental Signage, Sales Center Graphics, Website, Eblasts

Avenir features 241 residential units and approximately 30,000 sf retail where Boston’s historic Bulfinch Triangle meets the emerging Greenway, where urban becomes URBANE, where STYLE is spelled in capital letters.


Brand Identity
We collaborated with illustrator Anja Kroencke to create fresh, urban branding graphics that would capture the spirit of the project. Known for her fashion-oriented editorial style, Anja brought a look and feel to the project that would appeal to the demographic. Instead of a typical folder, we developed a plexi “sleeve” that held an accordion fold brochure and inserts. Very future forward.


We created signage for Avenir that included a construction fence scrim, window signage for the leasing center and blade signage for the perimeter of the building.