Fine Wine & Spirits

Brand Identity

Berman’s, a fine wine and gourmet food store in Lexington, MA, sought a mark that would be fresh, contemporary and set them apart from their competitors.

brand identity for berman's fine wines

Brand Identity
The concept for the brand mark is based on the way wine is being poured into a glass that also forms the letter “b”. The color of the logo is loosely based on the rich colorful tones of red wine.

berman's fine wines logo