Brand Positioning, Brand Strategy, Brand Identity,
Naming, Print Collateral
Beginning with a love of natural ingredients and a rich Italian legacy, the client challenged us to come up with an identity for her line of natural soaps that was rooted in her own family heritage. Warmth, water, comfort, the three words that said it all.
We named the all natural soap line, Calda Vita, meaning, “warm life”. It was important to the client that the logo harken back to her Italian roots, so we researched 18th century Italian water creatures seen on carvings and in paintings and used those as a jumping off point for the logo art.