Appleton Mills

Brand Positioning, Brand Strategy, Brand Identity, Copywriting, Tagline, Advertising, Event Collateral, Print Collateral, Environmental Signage

An old Lowell textile mill, rich in history, was cleverly and artfully converted into artists’ studios and homes.

 

Brand Identity
We involved Lowell’s artistic community by using artwork and photos from local artists. We introduced a sense of history by incorporating actual 19th-century newspaper clippings with articles about the site when it was a working textile mill. The result was a piece of art in itself. By bringing in short, quirky sayings and layering the art and typography, we developed a fun, artistic branding program that fully leased the building in record time.

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