Brand Positioning, Brand Strategy, Brand Identity, Design, Copywriting,
Tagline, Art Direction, Illustration, Website
Chartwell Holdings LLC invests in and manages multi-family communities throughout the East Coast. Since its founding in 2000, Chartwell has steadily expanded and become a leader among privately-owned, multi-family real estate firms. Today, Chartwell owns and operates communities from Georgia to New Hampshire, providing beautiful and welcoming homes.
The logo was inspired by a traditional quilt form that has been transformed into a contemporary icon. The quilt is the quintessential expression of community coming together to create something for each other, and also an expression of a creative and dynamic future. Its bold geometry and bright colors play with perception, inviting you to explore how the company will see and process information.