Debi Benoit

Brand Strategy, Brand Positioning, Copywriting, Art Direction, Photography, Advertising

The #1 realtor in Wellesley, MA. She is the expert you want with the indefinable ability to assess your opportunities. She is the networker you want promoting you. She is the negotiator you want on your side of the table.

Debi Benoit magazine ad


Brand Positioning
The numbers tell the story: Your #1 real estate agent in Wellesley (and surrounding area) is Debi Benoit. No one else even comes close. No matter how you measure agent success — top listing broker, top sales broker, dollar volume or number of listings — Debi Benoit is #1.

Not surprisingly, she has also been among the top 100 brokers in the entire country for eight years running. Of course you want Debi Benoit for your real estate agent.


Brand Strategy
Leverage qualities literally no other agent can claim, namely, Debi’s #1 ranking on virtually every measure. Focus on other qualities that are not just Debi’s strengths, but which are perceived to be weak points of competitors, e.g., availability, attention to detail, acquired business acumen. Also portray Debi as strong and knowledgeable, but also friendly and accessible. Then utilize design, imagery and copy not typically found in real estate advertising.