Brand Positioning,  Brand Strategy, Brand Identity,
Copywriting, Tagline, Art Direction, Advertising, Print Collateral,
Environmental Signage, Leasing Center Graphics

Devonshire, a luxury high-rise apartment building in the heart of the Financial District in downtown Boston, has spectacular views and incredible amenities.


Brand Identity
Our client, the Ruben Companies, wanted to give it a modern esthetic and a new look, not only developing a new branding look and feel, but also renovating the entire building and bringing in the hottest amenities in town. We created a fresh new look for their brand and all their marketing materials, including the leasing center graphics.

Collateral System
Adams Design developed a stationery system, folder, inserts and a custom map of the area that was tied together by graphic elements such as the gray border with a pop of yellow against the chic black and gray.


“The logo had to be versatile in order to be used in a variety of ways, both horizontally and vertically around the building.”

Environmental Signage
Window graphics on both street sides of the building were created to advertise the incredible amenities of the apartments to the pedestrians passing by.


Interior signage
Interior signage was also developed using the logo in conjunction with the names of specific places like the fitness room (Sky Club), and the shared laundry room.