The Fallon Company
Brand Positioning, Brand Strategy, Brand Identity, Design, Copywriting, Tagline, Art Direction, Social Media, Advertising, Event Collateral, Print Collateral, Environmental Signage, Sales Center Graphics, Video, Scripts, Website, Eblasts, Digital Display Ads
The Fallon Company is a privately held commercial real estate owner and developer headquartered in Boston, Massachusetts. Founded by Joseph F. Fallon in 1993, The Fallon Company has developed over $5 billion in real estate, representing more than six million square feet of property.
Adams Design created a visually compelling, comprehensive website and mobile experience for The Fallon Company that is rich in content and tells a complete story of The Fallon Company brand as well as their vast experience in multi-use, residential, office and hospitality.
Video and Fan Pier aerial by Juan Navarro of Boston Aerials
Still photography by Dave Desroches
Adams Design created a video for use in marketing and as an intro to the website by using stunning panoramic video captured by helicopter fly-overs and beautifully shot still photography. By crafting a short, visually compelling video, we were able to give the viewer an intro into the life and work at The Fallon Company.
Working with The Fallon Company
Throughout the years that we’ve worked with The Fallon Company on Fan Pier, we have created marketing for their commercial buildings starting with ONE Marina Park Drive, sent many eblasts out for events and groundbreakings, created wayfinding, permanent and temporary construction signage and interior signage for the parks, Fan Pier Marina, including the very successful Twenty Two Liberty and 50 Liberty.