Brand Positioning, Brand Strategy, Brand Identity,
Copywriting, Tagline, Art Direction, Trade Show Graphics,
Advertising, Event Collateral, Print Collateral
Lyne Laboratories’ mission is to offer drug development and manufacturing solutions to select companies that are focusing on creating win/win business partnerships. They wanted a strong, professional, contemporary look.
Basing our branding and visual language on the idea of partnerships and leadership, we crafted a dynamic new identity and collateral system for Lyne as well as a series of ad campaigns based on various aspects of their partnership with other companies.