Newbury Street

Brand Positioning, Brand Strategy,
Brand Identity, Design, Copywriting,
Tagline, Website

Newbury Street in Boston’s Back Bay is rich with history and full of exotic, exquisite and exciting shops, art, culture and restaurants. It’s charming and chic and so very Boston.


Brand Identity
Walking down Newbury Street is a treat for the eyes — storefronts ranging from exquisite jewelers and haute couture to the local paint store. The street is punctuated by cross streets that break up the line of colorful shops and restaurants, and this logo recreates that street grid, punctuated by bright colors against a neutral background with a hint of shadow forming the letter N.


We developed a website that puts Newbury Street on the map, literally. It’s everything you need to know to navigate and enjoy all this famous street has to offer. At the same time, it’s a portal for all the retailers on the street to update with the most recent sales and events. The mobile experience makes it easy to find any business on the street and quickly get you there. Looking for ice cream? Fine art? No problem. The website has been a tremendous success, boasting thousands of visitors monthly.