Brand Positioning, Brand Strategy, Brand Identity, Copywriting, Tagline, Design, Art Direction, Illustration, Advertising, Event Collateral, Print Collateral, Environmental Signage, Website, Digital Display Ads
This long-time client undertook a major reorganization and rebranding effort, including a name change and new website to better communicate the breadth of its services.
Naming the company and creating a simple typographical solution for their logo was our first goal.
“Newport ONE” repositions the agency as a full-service, integrated, one-stop source for its clients. The new positioning also puts clients front and center. One person can make a difference in the world. One organization is all you need.
Newport One’s repositioning emphasized its full-service, one-stop shopping capabilities while adopting a more contemporary look and a more customer-focused approach. It also highlighted the agency’s balance of technical and creative strengths.
We worked with award-winning illustrator Christiane Beauregard to create a series of colorful, contemporary illustrations that communicate how one person, one organization, can make a difference.