Aria & Opus

Brand Positioning, Brand Strategy, Brand Identity,
Naming, Copywriting, Tagline, Art Direction,
Advertising, Event Collateral, Print Collateral
Environmental Signage

Aria and Opus… a delightful composition of carefully thought-out, modern apartment buildings with enviable amenities, located in the heart of downtown Portsmouth, NH.


Brand Identity
How do you make it modern but honor the site’s rich history? We created a pattern based on words that described both the historic nature of the area and the modern amenities of the two buildings. We also named the buildings knowing that the demographic loved the local theatre and symphony. Elegant, historic, modern — all words that describe Aria and Opus.