Brand Positioning, Design, Copywriting, Eblasts
Known for its well-executed construction projects, Sea-Dar came to us for help with an email campaign to promote their other services. It was designed so let Sea-Dar’s Massachusetts and New York offices reach out to interior designers, architects, and consumers.
Sea-Dar’s clientele for its home maintenance and management services is the upper 1%, so the strategy was to develop a creative campaign that was different, quirky but sophisticated and attention-getting. Incorporating found photography with a quirky edge, we were able to keep the costs down as well as create a fun, informative and highly successful campaign.