Seaport Hotel

Brand Positioning, Brand Strategy, Brand Identity, Design, Copywriting, Tagline, Art Direction, Photography, Advertising, Event Collateral, Print Collateral, Environmental Signage, Website Creative Direction, Digital Display Ads

The Seaport Hotel & World Trade Center, located on Boston’s South Boston waterfront, offers unparalleled business meeting and exhibition facilities, unforgettable wedding settings and planning services, a restaurant and, of course, guest rooms. The Seaport wanted a new approach to its look and messaging… our solution was “fresh.”


Brand Positioning
Inspired both by Boston Harbor sea breezes and a spirit of innovation, the Seaport Hotel delivers experiences that are always fresh and creative. It’s an approach that appeals to everyone–business and leisure travelers, meeting and event planners, brides-to-be, Seaport residents, and Bostonians who work nearby or come here for a great dining and events.

seaport hotel mermaid image logo design
Seaport Hotel pattern design


Brand Strategy
The Seaport Hotel is the flagship hotel of the South Boston waterfront. The flexibility of interpretation of our “fresh” branding makes it possible to rise to the challenge of presenting a consistent and compelling personality to the multiple audiences of its many venues and offerings.