The 1850

Brand Positioning, Brand Strategy, Brand Identity,
Naming, Design, Copywriting, Tagline, Art Direction,
Advertising, Event Collateral, Print Collateral
Environmental Signage, Sales Center Graphics
Website, Eblasts

An abandoned warehouse was converted to residential lofts in a still gritty industrial section of Boston’s arty South End. The building’s varied history ranged from the original piano factory where nuts and bolts were made and stored in the late 19th century.


Brand Identity
The bricks and beams were kept along with that oh-so-cool industrial look as the space was converted into modern condos with a twist. By telling the story of the building’s history in a funky, fun way, we successfully created a hip and vibrant personality for The 1850 that attracted first-time home buyers.