Design, Print Collateral
ZOLL is focused on improving outcomes with innovative resuscitation and acute critical care technology. Their medical products and software solutions help clinicians, EMS and fire professionals, lay rescuers, and the military provide life-saving care every day.
How do you communicate excitement and energy in a photograph of a defibrillator? For one of our ZOLL Annual Reports, we staged scenarios where the product was showcased in a situation requiring fast thinking and suggesting the essential nature of the product. By using vivid colors and motion blur, a sense of urgency and action came across in all the photography.
“Our photography was shot by Stephen Sherman, who used motion blur photographic effects to showcase the need for quick action in an emergency situation where the Zoll defibrillator would go into action.”