A fresh rebrand

We worked closely with the owners of this family-owned, fourth generation, fine wine and specialty food store to create a unique logo for their retail store.

We crafted a fresh and contemporary logo and brand identity for their store. They desired a mark that would distinguish them from competitors and effectively convey their story and purpose.

bermans fine wine and spirts
Bermans fine wine & spirits overview woman drinking red wine

The concept for the brand mark is based on the swirl of wine as it’s being poured into a glass and is inspired by the rich, colorful tones of grapes.

bermans dark bag with candy in boxes
Bermans fine wine & spirits overview of business cards
Bermans wine store color palette with gray, purple and tan
bermans fine wine & sprits font usage
Bermans fine wine & spirits overview of wine bottle tags
bermans fine wine and spirits wine store stationery
Berman's fine wine and spirts overview and style guide
Bermans fine wine & spirits overview with woman buying wine
bermans fine wine and spirits wine store stationery
bermans fine wine and spirits gourmet wine bag

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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