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We worked with the Berman family to create a new logo that would set them apart from other wine stores.
Berman’s, a fourth generation, family-owned fine wine and gourmet food store in Lexington, MA, sought a mark that would be fresh, contemporary and set them apart from their competitors.
The concept for the brand mark is based on the way wine is being poured into a glass that also forms the letter “b”. The color of the logo is loosely based on the rich colorful tones of grapes.
