We worked with the Berman family to create a new logo that would set them apart from other wine stores.
Berman’s, a fourth generation, family-owned fine wine and gourmet food store in Lexington, MA, sought a mark that would be fresh, contemporary and set them apart from their competitors.
Brand Strategy
Identity
Print
The concept for the brand mark is based on the way wine is being poured into a glass that also forms the letter “b”. The color of the logo is loosely based on the rich colorful tones of grapes.