LIFE SHOULD BE FUN. SERIOUSLY.
After more than 13 years of partnership with The Fallon Company—beginning with the first two residential landmarks on Fan Pier—we are proud to unveil the brand narrative and visual identity for One Harbor Shore. As the final and most refined chapter in this iconic waterfront development, it represents the pinnacle of our branding luxury real estate in Boston. From visual language to tone of voice and storytelling, every element was crafted to reflect the sophistication, exclusivity, and coastal elegance that define this world-class destination.
We used gradient patterns across all marketing to reflect the shifting coastal light—both the quiet beauty of sunrise and the dynamic waterfront façade. This visual approach captures the warmth, elegance, and rhythm of life at One Harbor Shore, aligning with the emotional tone of the brand.
Through strategic storytelling, we highlighted its unparalleled views, legacy of excellence, and effortless luxury—positioning it as the defining final chapter of this iconic waterfront development.
Our construction signage is more than informative—it’s a bold, branded statement. With vibrant visuals and playful lines like “Eat dessert first,” it brings our tagline to life and turns the site into a dynamic marketing tool.
Adams Design
20 Park Plaza
Boston, MA 02116
