Bringing preppy back

The logo embraces the gritty textures of a working wharf and the heavily structured typography of stenciled shipping container labels. We pulled in some of the colors from the edgy, fun interiors. The stripes suggest a bit of a preppy vibe and the colorful kayaks that will be launched from Boston East.

boston east striped oar
Ties and boat in Boston East brand colors
Boston East color palette
Boston East brand fonts
Boston East logo on beige background
Boston East logo on gray background
Boston East mural on brick wall
Boston East identity
Boston East stripe pattern in brand colors

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