Creating history

The research into 18th century Italian water creatures seen on carvings and in paintings provided a jumping off point for the Calda Vita identity and logo.. It was important to play to the client's Italian heritage without restricting the brand to soaps should she wish to explore related products in the future.

Blue Calda Vita logo on dark gray
Looking down on green and gray business cards for calda vita
Two water horses with an urn between them and flame for Calda Vita logo
Color palette for Calda Vita with blue and copper and dark grays
Trajan and Montserratt regular fonts for Calda Vita logo
Blue Calda Vita logo on dark gray
Blue Calda Vita logo on green
Looking down on blue beige and gray paper swatches







Adams Design
20 Park Plaza
Boston, MA 02116

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