Makor Capital and Makor Management required a unified brand system that could clearly articulate the distinct roles within the same organization. Makor Capital focuses on investment strategy, capital deployment, and portfolio oversight, while Makor Management is responsible for property operations, tenant experience, and asset stewardship. The work needed to express a shared foundation while making these functions immediately legible.

The design challenge was systemic rather than decorative. A single, recognizable mark had to flex across multiple entities and future developments without losing structure or clarity. Above all, the identity needed to work as a family, allowing Makor Capital, Makor Management, and each individual property to be distinct yet connected.

The solution was conceived as a system. One core geometric mark serves as the visual anchor, paired with a typographic structure that holds consistency across applications. Color and naming distinguish between corporate investment, property management, and individual assets, establishing hierarchy without confusion.

Each property applies the central Makor mark, with calibrated color variations and naming conventions that signal role and place while maintaining visual coherence. Corporate materials and portfolio communications use the same foundational elements, creating continuity at every tier of the organization.