Intriguing. Stimulating. Appealing. Welcoming. These are all words to describe Newbury Street, whether one is a first-time tourist or a neighborhood regular. We created a visually exciting identity that reflects this unique street's personality. It also reflects the cross streets that punctuate the line of colorful shops and restaurants.. The logo recreates that street grid, boasting bright colors against a neutral background with a hint of shadow forming the letter N.