Newport ONE helps nonprofit organizations connect donors to the causes they care about most. Formerly known as Newport Creative, the firm had evolved into a fully integrated partner offering strategy, creative, production, analytics, and donor engagement. It was still often perceived as a creative vendor rather than a strategic advisor.

The rebrand introduced the name Newport ONE to communicate integration: one partner, one point of accountability, and one unified approach to nonprofit fundraising. That idea shaped both the positioning and the visual identity system.

A restrained black-and-white palette paired with bold turquoise typography creates a graphic language that feels contemporary, intelligent, and highly adaptable across digital platforms, fundraising campaigns, presentations, advertising, and environmental applications.

The tagline ONE can make the difference reflects both Newport ONE’s integrated model and the belief that a single donor, action, or decision can create meaningful change. Working with illustrator Christine Beauregard, we developed a campaign that placed people and mission-driven storytelling at the center of the brand.