A contemporary mark

We created a contemporary logo and identity for this Back Bay building that could be used in a variety of applications.

Located on the corner of Exeter and Boylston Streets, One Exeter Plaza has a brick and glass facade that reflects a polished, glamorous foyer serving diverse tenants. Companies like New England Insurance Company, Wachovia, and Cornerstone Research share the street-level retail floor with Bank of America. The building needed a mark that was modern, strong, and could be used by different companies for multiple purposes.

one exeter plaza logo on dark blue

The concept for the brand mark was inspired by the buildings distinctive stripes between floors. The E is formed from 3  floor dividers and the 1 is centered within the horizontal bars and designated by a contrasting color.

one exeter plaza building
one exeter plaza color palette
One Exeter fonts
one exeter plaza logo on green
one exeter plaza on dark blue
One Exeter brand guidelines
one exeter plaza sixth floor sign
One exeter plaza fourth floor elevator sign
one exeter plaza stacked business cards







Adams Design
20 Park Plaza
Boston, MA 02116

Let's Talk!