We created a contemporary logo and identity for this Back Bay building that could be used in a variety of applications.
Located on the corner of Exeter and Boylston Streets, One Exeter Plaza has a brick and glass facade that reflects a polished, glamorous foyer serving diverse tenants. Companies like New England Insurance Company, Wachovia, and Cornerstone Research share the street-level retail floor with Bank of America. The building needed a mark that was modern, strong, and could be used by different companies for multiple purposes.
The concept for the brand mark was inspired by the buildings distinctive stripes between floors. The E is formed from 3 floor dividers and the 1 is centered within the horizontal bars and designated by a contrasting color.
20 Park Plaza
Boston, MA 02116