With the building still under construction, The Quinn required a campaign that could generate anticipation without relying on architectural renderings. We built the identity around iconic Rodney Smith photography, using surreal, whimsical imagery to evoke imagination, elegance, and a sense of magic rooted in the South End’s artistic character.

The restrained use of typography, deep jewel tones, and generous white space allowed the imagery to lead—positioning The Quinn as a refined, design-forward presence before the building opened.