Creating personality

Our strategy was to bring The Sudbury to life by introducing the kind of discerning people who would be attracted by the astounding 360º views and superb amenities. Affluent, accomplished, and accustomed to the best, they put a humorous twist on The Sudbury’s sophisticated target market.

sudbury seymour advertising with red background and spyglass by best boston ad agency
sudbury seymour advertising by dean alexander with best boston ad agency
the sudbury sinclair behind the scenes man looking through frame
sudbury sonja by dean alexander with boston best ad agency

 

We collaborated with award-winning photographer and director Dean Alexander to create a series of quirky personality ads to for our “most interesting people in the world” campaign.

 

sudbury sonja advertising by dean alexander with best boston ad agency
sudbury sinclair advertising by dean alexander with boston best ad agency
Sudbury teaser ads with views by boston best ad agency

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