One Canal Apartments

Set in Boston’s historic Bulfinch Triangle, One Canal needed a brand that would cut through a densely saturated apartment market. With 279 luxury units and an amenities-rich offering—including a standout rooftop pool—Aimco sought an identity that would speak directly to renters who valued style, substance, and an elevated urban lifestyle.

Rozzie Boston

Rozzie is a new apartment community in Roslindale designed for a broad mix of renters—millennials, young professionals, families in transition, students, and longtime locals wanting comfort and convenience. As one of the few modern, upscale buildings in the neighborhood, Rozzie needed a brand with personality: lively, approachable, and rooted in the eclectic energy that makes Roslindale feel both grounded and dynamic.

Stratus Residences

Stratus Residences is a condominium community set atop rolling hills, surrounded by 12 acres of open landscape with sweeping views of sky and horizon—an unusually expansive setting for the Boston area. We were engaged to develop the name and full brand identity, translating this elevated relationship between architecture, land, and atmosphere into a clear, cohesive visual system.

The Sudbury Residences

The Sudbury Residences—rising above Bulfinch Crossing—introduced a new level of luxury living in downtown Boston. With panoramic views, premier amenities, and a landmark architectural presence, the tower required a brand that signaled exclusivity while appealing to a diverse audience of buyers and renters exploring urban living at the highest level.

Larkwood

Set along a river and framed by woodlands, Larkwood offered the rare chance to brand a community where nature is truly part of daily life. Designed for young families and residents from surrounding towns, the identity needed to feel modern, welcoming, and reflective of the easy, connected lifestyle this developer is known for creating.