Liberty Wharf

Adams Design worked with the Cresset Group to develop the identity for Liberty Wharf. Building on a vision that began in 2002 with the Doulos family and Massport, we created a flexible system of signage and placemaking elements that unify the site and express its connection to the harbor.​

One Harbor Shore

Our work on One Harbor Shore has been about bringing Boston’s last waterfront opportunity on Fan Pier to life in a way that truly stands apart. We’ve focused on highlighting its extraordinary light, breathtaking views, and reputation for excellence, while crafting a story that embodies a confident, welcoming, and relaxed lifestyle. This project is the pinnacle of Seaport living—offering unparalleled service, iconic views, and a one-of-a-kind location—and we’re proud to have shaped its narrative as the final chapter in this iconic waterfront.
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One Dalton Four Seasons

Innovative. Remarkable. Unique. One Dalton is the acclaimed capstone of the late Henry N. Cobb’s illustrious career.
It is Boston’s tallest residential building, rising 742’ above the city with 61 floors of luxury floating above a world-renowned hotel.

50 Liberty

Situated along Boston’s Fan Pier, 50 Liberty offered a rare opportunity for luxury waterfront living—but with a challenge: its views were more intimate than its sister tower, Twenty Two Liberty. Instead of sweeping harbor panoramas, residents would overlook the marina, the boardwalk, and the shifting rhythms of day-to-day waterfront life. Our task was to shape a brand that embraced this difference and turned proximity into a powerful advantage.

The Sudbury Residences

The Sudbury Residences—rising above Bulfinch Crossing—introduced a new level of luxury living in downtown Boston. With panoramic views, premier amenities, and a landmark architectural presence, the tower required a brand that signaled exclusivity while appealing to a diverse audience of buyers and renters exploring urban living at the highest level.

Gaila

Gaila is a Hingham-based nonprofit that manufactures and sells the regal headdress and offers a free one to every woman who has lost her hair because of illness. The name Gaila is a play on three words: gala, gele (the Nigerian head wrap on which the Gaila is modeled) and Gail, the Milton professor of international business who designed the prototype to give as gifts to fellow cancer patients.

The Bristol Wellesley

Like the Bristol custom automobile or the exclusive Hôtel Bristol in Paris, The Bristol Wellesley epitomizes luxury. Both the high level of design and amenities offered speak to an affluent audience at home in Boston’s western suburbs but ready to shed the hassles of large-home ownership. All aspects of the branding reinforce the relaxed and breezy elegance of The Bristol lifestyle.

The Cape Club

We were asked to create a brand identity for a proposed mixed-use golf community
on Cape Cod consisting of townhomes, single family homes, a golf club for residents as well
as a state-of-the-art golf course.

Calda Vita

Calda Vita is a luxury brand of handmade organic soaps. Adams Design Boston created the name, logo and identity, inspired by the Italian phrase meaning “warmth and life,” to express natural luxury, artisanal craft and timeless simplicity.

The Sudbury Apartments

The logo for The Sudbury Apartments—and its sister logo for the condos—was inspired by the idea of a kaleidoscope, from the ancient Greek kalós (beautiful) and eîdos (shape). This concept captures the spirit of The Sudbury, suggesting a range of lifestyle choices and continuous transformation at Bulfinch Crossing. As part of our broader approach to design and branding in Boston, the identity reflects both the vibrancy of the city and the evolving nature of this landmark development.

One Exeter Plaza

Located in Boston’s Back Bay, One Exeter Plaza is a Class A office tower with strong architectural presence and a prime address. Despite its stature, the building lacked a cohesive brand identity that reflected its quality and position within a highly competitive commercial leasing market. Existing materials felt dated and understated, offering little street-level impact and failing to convey the experience of the building to prospective tenants.

Featherwinds

Featherwinds is a new 55+ condominium community in Halifax, designed for active seniors seeking ease, comfort, and connection. Surrounded by nature yet close to everyday conveniences, the development needed a brand identity that felt uplifting, modern, and deeply rooted in a sense of home. Our task was to create a visual and verbal experience that would resonate with empty nesters ready to simplify life—without leaving behind friends, family, or the familiarity of the South Shore.

Larkwood

Set along a river and framed by woodlands, Larkwood offered the rare chance to brand a community where nature is truly part of daily life. Designed for young families and residents from surrounding towns, the identity needed to feel modern, welcoming, and reflective of the easy, connected lifestyle this developer is known for creating.

The Heritage On The Garden

As one of Boston’s premier ad agencies, we had the privilege of working with The Heritage On The Garden — a landmark that spans an entire city block in the historic Back Bay. This iconic destination is home to world-renowned brands such as Anne Fontaine, Audemars Piguet, Bottega Veneta, GIADA, Hermès, St. John Knits, and the acclaimed restaurant Bistro du Midi. Developed by The Druker Company, it exemplifies luxury and timeless design.

Prism Apartments

A modern, light-driven identity for Kendall Square’s newest apartments
Located in the heart of Cambridge’s Kendall Square innovation district, Prism needed a brand that felt as modern and expressive as its architecture. Working from the ground up, we named the property, designed the identity, and built a visual system inspired by refraction—capturing the interplay of color, light, and perspective that defines life at Prism. 

Stratus Residences

Stratus Residences is a condominium community set atop rolling hills, surrounded by 12 acres of open landscape with sweeping views of sky and horizon—an unusually expansive setting for the Boston area. We were engaged to develop the name and full brand identity, translating this elevated relationship between architecture, land, and atmosphere into a clear, cohesive visual system.

The Quinn Residences

The Quinn, extraordinary condominiums with services to astound, delight, and make you want to jump for joy.

The Seaport Hotel

Located on Boston’s flourishing waterfront, the Seaport Hotel needed a revitalized brand identity that honored its maritime roots while meeting the expectations of today’s discerning travelers. The goal was to express the hotel’s warm, guest-forward service and contemporary sensibility in a way that felt both unmistakably Boston and distinctly Seaport.

Battery Wharf

Battery Wharf was a more typical luxury condominium and hotel project. The challenge here was a secluded, not-very-noticeable location on a previously industrial section of Boston’s North End waterfront. The location also provided the opportunity to take advantage of the North End’s European heritage and ambiance. We positioned Battery Wharf as an exclusive private enclave with European sophistication.

One Canal Apartments

Set in Boston’s historic Bulfinch Triangle, One Canal needed a brand that would cut through a densely saturated apartment market. With 279 luxury units and an amenities-rich offering—including a standout rooftop pool—Aimco sought an identity that would speak directly to renters who valued style, substance, and an elevated urban lifestyle.