Liberty Wharf

Adams Design worked with the Cresset Group to develop the identity for Liberty Wharf. Building on a vision that began in 2002 with the Doulos family and Massport, we created a flexible system of signage and placemaking elements that unify the site and express its connection to the harbor.​

One Harbor Shore

Our work on One Harbor Shore has been about bringing Boston’s last waterfront opportunity on Fan Pier to life in a way that truly stands apart. We’ve focused on highlighting its extraordinary light, breathtaking views, and reputation for excellence, while crafting a story that embodies a confident, welcoming, and relaxed lifestyle. This project is the pinnacle of Seaport living—offering unparalleled service, iconic views, and a one-of-a-kind location—and we’re proud to have shaped its narrative as the final chapter in this iconic waterfront.
​

Cumar Marble and Granite

Cumar is a family-owned firm with a deep history and a reputation for superior marble, granite, and other specialty stones. But its website and marketing did not reflect the company’s unmatched quality or craftsmanship. Our campaign provided Cumar with an elegant, surprising, and memorable branding that clearly say this is not your mother’s kitchen counter.

Gaila

Gaila is a Hingham-based nonprofit that manufactures and sells the regal headdress and offers a free one to every woman who has lost her hair because of illness. The name Gaila is a play on three words: gala, gele (the Nigerian head wrap on which the Gaila is modeled) and Gail, the Milton professor of international business who designed the prototype to give as gifts to fellow cancer patients.

The Bristol Wellesley

Like the Bristol custom automobile or the exclusive Hôtel Bristol in Paris, The Bristol Wellesley epitomizes luxury. Both the high level of design and amenities offered speak to an affluent audience at home in Boston’s western suburbs but ready to shed the hassles of large-home ownership. All aspects of the branding reinforce the relaxed and breezy elegance of The Bristol lifestyle.

Berman’s Fine Wine & Spirits

Berman’s Fine Wine & Spirits is a long-established, fourth-generation retailer known for its knowledge, service, and carefully curated selection. While the business had evolved and the store environment had been redesigned, the existing identity no longer reflected the sophistication, heritage, or experience customers encountered in person.

The Sudbury Apartments

The logo for The Sudbury Apartments—and its sister logo for the condos—was inspired by the idea of a kaleidoscope, from the ancient Greek kalós (beautiful) and eîdos (shape). This concept captures the spirit of The Sudbury, suggesting a range of lifestyle choices and continuous transformation at Bulfinch Crossing. As part of our broader approach to design and branding in Boston, the identity reflects both the vibrancy of the city and the evolving nature of this landmark development.

Featherwinds

Featherwinds is a new 55+ condominium community in Halifax, designed for active seniors seeking ease, comfort, and connection. Surrounded by nature yet close to everyday conveniences, the development needed a brand identity that felt uplifting, modern, and deeply rooted in a sense of home. Our task was to create a visual and verbal experience that would resonate with empty nesters ready to simplify life—without leaving behind friends, family, or the familiarity of the South Shore.

Logos

Adams Design is known for luxury lifestyle and real estate branding, creating names, logos, advertising, websites, brochures, and more…

Larkwood

Set along a river and framed by woodlands, Larkwood offered the rare chance to brand a community where nature is truly part of daily life. Designed for young families and residents from surrounding towns, the identity needed to feel modern, welcoming, and reflective of the easy, connected lifestyle this developer is known for creating.

Vela Seaport

The heavens are filled with stars and stories, like the constellation Vela and the tale of Jason and the Argonauts. Named for the sails of their ship, Vela invites you to imagine a journey of adventure through the night sky—just as the restaurant invites you to experience different cultures and cuisines from your table by the sea. Brought to life by our design agency in Boston, Vela is many things—elegant yet easy, sophisticated yet surprising.

Stratus Residences

Stratus Residences is a condominium community set atop rolling hills, surrounded by 12 acres of open landscape with sweeping views of sky and horizon—an unusually expansive setting for the Boston area. We were engaged to develop the name and full brand identity, translating this elevated relationship between architecture, land, and atmosphere into a clear, cohesive visual system.

The Seaport Hotel

Located on Boston’s flourishing waterfront, the Seaport Hotel needed a revitalized brand identity that honored its maritime roots while meeting the expectations of today’s discerning travelers. The goal was to express the hotel’s warm, guest-forward service and contemporary sensibility in a way that felt both unmistakably Boston and distinctly Seaport.

Makor Capital & Makor Management

Makor Capital invests in and manages multi-family communities throughout New England. Makor sought a mark that spoke to the upward movement of the company, a look that would be easily recognized at the corporate level yet adaptable for its individual communities.

Mandarin Oriental Residences

Set within the Mandarin Oriental, Boston, the residences required more than a standard luxury identity—they needed a brand expression worthy of one of the world’s most esteemed hospitality names. Our task was to translate the hotel’s globally recognized elegance into a residential experience that felt equally exclusive, but distinctly intimate and personal.

One Canal Apartments

Set in Boston’s historic Bulfinch Triangle, One Canal needed a brand that would cut through a densely saturated apartment market. With 279 luxury units and an amenities-rich offering—including a standout rooftop pool—Aimco sought an identity that would speak directly to renters who valued style, substance, and an elevated urban lifestyle.