Gaila

Gaila was founded by a woman named Gail following her own experience with cancer. During treatment, she encountered a lack of headwear that felt expressive, affirming, or aligned with her sense of self. Most options were designed to conceal hair loss rather than acknowledge identity.
The brand began with a clear intention. Rather than positioning headwear as a medical accessory, Gaila reframes it as an expression of beauty, confidence, and agency. The name reflects this origin, combining Gail’s name with the gaela, an African headwrap traditionally worn as adornment and personal statement.

Vela Seaport

The heavens are filled with stars and stories, like the constellation Vela and the tale of Jason and the Argonauts. Named for the sails of their ship, Vela invites you to imagine a journey of adventure through the night sky—just as the restaurant invites you to experience different cultures and cuisines from your table by the sea. Brought to life by our design agency in Boston, Vela is many things—elegant yet easy, sophisticated yet surprising.

Berman’s Fine Wine & Spirits

Berman’s Fine Wine & Spirits is a long-established, fourth-generation retailer known for its knowledge, service, and carefully curated selection. While the business had evolved and the store environment had been redesigned, the existing identity no longer reflected the sophistication, heritage, or experience customers encountered in person.

Calda Vita

Calda Vita is a luxury brand of handmade organic soaps. Adams Design Boston created the name, logo and identity, inspired by the Italian phrase meaning “warmth and life,” to express natural luxury, artisanal craft and timeless simplicity.

How to choose a branding agency in Boston

Selecting the right branding agency is one of the most important decisions an organization can make. A strong brand identity does more than create recognition. It defines how a company, destination, or development is understood and experienced. Working with an experienced Boston branding agency can help organizations develop the strategy and visual identity needed to […]

Marketing a new development before completion

Residential developments often enter the market long before construction is finished. At this stage the architecture may still be rising, interiors are unfinished, and the surrounding environment may not yet reflect the vision of the completed project. Effective marketing during this period relies on branding, messaging, and storytelling to communicate the future identity of the […]

Why Brand Strategy Comes Before Design

Real estate development in Boston is competitive, layered, and deeply influenced by context. From waterfront projects in the Seaport to landmark addresses in Back Bay and mixed-use districts in Cambridge, new developments must establish distinction long before the first resident arrives. That distinction does not begin with a logo. It begins with strategy. Before visual […]

One Canal Apartments

Set in Boston’s historic Bulfinch Triangle, One Canal needed a brand that would cut through a densely saturated apartment market. With 279 luxury units and an amenities-rich offering—including a standout rooftop pool—Aimco sought an identity that would speak directly to renters who valued style, substance, and an elevated urban lifestyle.

Liberty Wharf

Adams Design worked with the Cresset Group to develop the identity for Liberty Wharf. Building on a vision that began in 2002 with the Doulos family and Massport, we created a flexible system of signage and placemaking elements that unify the site and express its connection to the harbor.​

The Seaport Hotel

Located on Boston’s flourishing waterfront, the Seaport Hotel needed a revitalized brand identity that honored its maritime roots while meeting the expectations of today’s discerning travelers. The goal was to express the hotel’s warm, guest-forward service and contemporary sensibility in a way that felt both unmistakably Boston and distinctly Seaport.

Rozzie Boston

Rozzie is a new apartment community in Roslindale designed for a broad mix of renters—millennials, young professionals, families in transition, students, and longtime locals wanting comfort and convenience. As one of the few modern, upscale buildings in the neighborhood, Rozzie needed a brand with personality: lively, approachable, and rooted in the eclectic energy that makes Roslindale feel both grounded and dynamic.

The Cape Club

We were asked to create a brand identity for a proposed mixed-use golf community
on Cape Cod consisting of townhomes, single family homes, a golf club for residents as well
as a state-of-the-art golf course.

Makor Capital & Makor Management

Makor Capital invests in and manages multi-family communities throughout New England. Makor sought a mark that spoke to the upward movement of the company, a look that would be easily recognized at the corporate level yet adaptable for its individual communities.

Featherwinds

Featherwinds is a new 55+ condominium community in Halifax, designed for active seniors seeking ease, comfort, and connection. Surrounded by nature yet close to everyday conveniences, the development needed a brand identity that felt uplifting, modern, and deeply rooted in a sense of home. Our task was to create a visual and verbal experience that would resonate with empty nesters ready to simplify life—without leaving behind friends, family, or the familiarity of the South Shore.

Naming Residential Developments: Strategy Before Creativity

In real estate development, naming is often treated as a creative exercise. Brainstorming sessions, word lists, and quick approvals can make it feel like a branding detail rather than a strategic decision. But the strongest development names rarely emerge from creativity alone. They come from positioning. A name is often the first way a development […]

What makes a strong brand identity system for residential developments

In real estate development, brand identity is often mistaken for a logo. A mark appears on signage, leasing materials, and a website, and the project is considered branded. But identity is rarely that simple. A successful identity system begins with a clear idea about how the development should be positioned. Through a thoughtful brand strategy, […]

What Makes a Strong Brand Identity

A strong brand identity does more than provide a recognizable mark. It creates a visual language that communicates who an organization is, what it stands for, and how it presents itself across every touchpoint. The most effective identities are not simply designed as logos. They are built as systems that guide how the brand appears […]