Liberty Wharf
Adams Design worked with the Cresset Group to develop the identity for Liberty Wharf. Building on a vision that began in 2002 with the Doulos family and Massport, we created a flexible system of signage and placemaking elements that unify the site and express its connection to the harbor.
One Harbor Shore
Our work on One Harbor Shore has been about bringing Boston’s last waterfront opportunity on Fan Pier to life in a way that truly stands apart. We’ve focused on highlighting its extraordinary light, breathtaking views, and reputation for excellence, while crafting a story that embodies a confident, welcoming, and relaxed lifestyle. This project is the pinnacle of Seaport living—offering unparalleled service, iconic views, and a one-of-a-kind location—and we’re proud to have shaped its narrative as the final chapter in this iconic waterfront.
50 Liberty
Situated along Boston’s Fan Pier, 50 Liberty offered a rare opportunity for luxury waterfront living—but with a challenge: its views were more intimate than its sister tower, Twenty Two Liberty. Instead of sweeping harbor panoramas, residents would overlook the marina, the boardwalk, and the shifting rhythms of day-to-day waterfront life. Our task was to shape a brand that embraced this difference and turned proximity into a powerful advantage.
Cumar Marble and Granite
Cumar is a family-owned firm with a deep history and a reputation for superior marble, granite, and other specialty stones. But its website and marketing did not reflect the company’s unmatched quality or craftsmanship. Our campaign provided Cumar with an elegant, surprising, and memorable branding that clearly say this is not your mother’s kitchen counter.
Gaila
Gaila is a Hingham-based nonprofit that manufactures and sells the regal headdress and offers a free one to every woman who has lost her hair because of illness. The name Gaila is a play on three words: gala, gele (the Nigerian head wrap on which the Gaila is modeled) and Gail, the Milton professor of international business who designed the prototype to give as gifts to fellow cancer patients.
The Bristol Wellesley
Like the Bristol custom automobile or the exclusive Hôtel Bristol in Paris, The Bristol Wellesley epitomizes luxury. Both the high level of design and amenities offered speak to an affluent audience at home in Boston’s western suburbs but ready to shed the hassles of large-home ownership. All aspects of the branding reinforce the relaxed and breezy elegance of The Bristol lifestyle.
The Cape Club
We were asked to create a brand identity for a proposed mixed-use golf community
on Cape Cod consisting of townhomes, single family homes, a golf club for residents as well
as a state-of-the-art golf course.
Calda Vita
Calda Vita is a luxury brand of handmade organic soaps. Adams Design Boston created the name, logo and identity, inspired by the Italian phrase meaning “warmth and life,” to express natural luxury, artisanal craft and timeless simplicity.
Berman’s Fine Wine & Spirits
Berman’s Fine Wine & Spirits is a long-established, fourth-generation retailer known for its knowledge, service, and carefully curated selection. While the business had evolved and the store environment had been redesigned, the existing identity no longer reflected the sophistication, heritage, or experience customers encountered in person.
The Sudbury Apartments
The logo for The Sudbury Apartments—and its sister logo for the condos—was inspired by the idea of a kaleidoscope, from the ancient Greek kalós (beautiful) and eîdos (shape). This concept captures the spirit of The Sudbury, suggesting a range of lifestyle choices and continuous transformation at Bulfinch Crossing. As part of our broader approach to design and branding in Boston, the identity reflects both the vibrancy of the city and the evolving nature of this landmark development.
One Exeter Plaza
Located in Boston’s Back Bay, One Exeter Plaza is a Class A office tower with strong architectural presence and a prime address. Despite its stature, the building lacked a cohesive brand identity that reflected its quality and position within a highly competitive commercial leasing market. Existing materials felt dated and understated, offering little street-level impact and failing to convey the experience of the building to prospective tenants.
Featherwinds
Featherwinds is a new 55+ condominium community in Halifax, designed for active seniors seeking ease, comfort, and connection. Surrounded by nature yet close to everyday conveniences, the development needed a brand identity that felt uplifting, modern, and deeply rooted in a sense of home. Our task was to create a visual and verbal experience that would resonate with empty nesters ready to simplify life—without leaving behind friends, family, or the familiarity of the South Shore.
Larkwood
Set along a river and framed by woodlands, Larkwood offered the rare chance to brand a community where nature is truly part of daily life. Designed for young families and residents from surrounding towns, the identity needed to feel modern, welcoming, and reflective of the easy, connected lifestyle this developer is known for creating.
Vela Seaport
The heavens are filled with stars and stories, like the constellation Vela and the tale of Jason and the Argonauts. Named for the sails of their ship, Vela invites you to imagine a journey of adventure through the night sky—just as the restaurant invites you to experience different cultures and cuisines from your table by the sea. Brought to life by our design agency in Boston, Vela is many things—elegant yet easy, sophisticated yet surprising.
The Quinn Residences
The Quinn, extraordinary condominiums with services to astound, delight, and make you want to jump for joy.
The Seaport Hotel
Located on Boston’s flourishing waterfront, the Seaport Hotel needed a revitalized brand identity that honored its maritime roots while meeting the expectations of today’s discerning travelers. The goal was to express the hotel’s warm, guest-forward service and contemporary sensibility in a way that felt both unmistakably Boston and distinctly Seaport.
Makor Capital & Makor Management
Makor Capital invests in and manages multi-family communities throughout New England. Makor sought a mark that spoke to the upward movement of the company, a look that would be easily recognized at the corporate level yet adaptable for its individual communities.
One Canal Apartments
Set in Boston’s historic Bulfinch Triangle, One Canal needed a brand that would cut through a densely saturated apartment market. With 279 luxury units and an amenities-rich offering—including a standout rooftop pool—Aimco sought an identity that would speak directly to renters who valued style, substance, and an elevated urban lifestyle.
Sensing Restaurant
To introduce Chef Guy Martin’s new Boston restaurant—tucked deep inside the Fairmont and surrounded by heavy competition—we needed a campaign bold enough to lure diners off the beaten path. With a limited budget, an unknown chef in the Boston market, and the requirement to use his personal lip-art photography, we transformed constraints into a theatrical, irresistible brand narrative.