One Canal Apartments

Set in Boston’s historic Bulfinch Triangle, One Canal needed a brand that would cut through a densely saturated apartment market. With 279 luxury units and an amenities-rich offering—including a standout rooftop pool—Aimco sought an identity that would speak directly to renters who valued style, substance, and an elevated urban lifestyle.

Rozzie Boston

Rozzie is a new apartment community in Roslindale designed for a broad mix of renters—millennials, young professionals, families in transition, students, and longtime locals wanting comfort and convenience. As one of the few modern, upscale buildings in the neighborhood, Rozzie needed a brand with personality: lively, approachable, and rooted in the eclectic energy that makes Roslindale feel both grounded and dynamic.