Vela Seaport

The heavens are filled with stars and stories, like the constellation Vela and the tale of Jason and the Argonauts. Named for the sails of their ship, Vela invites you to imagine a journey of adventure through the night sky—just as the restaurant invites you to experience different cultures and cuisines from your table by the sea. Brought to life by our design agency in Boston, Vela is many things—elegant yet easy, sophisticated yet surprising.

Liberty Wharf

Adams Design worked with the Cresset Group to develop the identity for Liberty Wharf. Building on a vision that began in 2002 with the Doulos family and Massport, we created a flexible system of signage and placemaking elements that unify the site and express its connection to the harbor.​

The Cape Club

We were asked to create a brand identity for a proposed mixed-use golf community
on Cape Cod consisting of townhomes, single family homes, a golf club for residents as well
as a state-of-the-art golf course.

The Sudbury Residences

The Sudbury Residences—rising above Bulfinch Crossing—introduced a new level of luxury living in downtown Boston. With panoramic views, premier amenities, and a landmark architectural presence, the tower required a brand that signaled exclusivity while appealing to a diverse audience of buyers and renters exploring urban living at the highest level.

One Dalton Four Seasons

Innovative. Remarkable. Unique. One Dalton is the acclaimed capstone of the late Henry N. Cobb’s illustrious career.
It is Boston’s tallest residential building, rising 742’ above the city with 61 floors of luxury floating above a world-renowned hotel.

Naming Residential Developments: Strategy Before Creativity

In real estate development, naming is often treated as a creative exercise. Brainstorming sessions, word lists, and quick approvals can make it feel like a branding detail rather than a strategic decision. But the strongest development names rarely emerge from creativity alone. They come from positioning. A name is often the first way a development […]

What Makes a Strong Brand Identity

A strong brand identity does more than provide a recognizable mark. It creates a visual language that communicates who an organization is, what it stands for, and how it presents itself across every touchpoint. The most effective identities are not simply designed as logos. They are built as systems that guide how the brand appears […]