We’re a Boston brand identity and branding agency, crafting iconic, enduring logos and campaigns for luxury real estate, hospitality, and lifestyle brands.
ONE HARBOR SHORE Brand development for Fan Pier condos
Where strategy shapes brand identity.
We approach every project with clarity, collaboration, and precision—creating strategic identity systems that influence every touchpoint and resonate across industries.
Adams Design is an independent branding studio dedicated to crafting thoughtful, enduring brand identities for modern businesses. Guided by research and shaped through close collaboration, our work unites strategy, design, and messaging into cohesive brand experiences. From naming and visual identity to digital applications and environmental expression, we build brands with intention—elevating them with the clarity, intelligence, and timeless craft that define our practice.
BERMANS FINE WINE & SPIRITS Identity for a Lexington wine store
ONE DALTON FOUR SEASONS Brand refresh for bespoke condos
CALDA VITA SOAPS Brand identity for a luxury soap company
APPLETON MILLS Identity for a historic mill conversion to artist’s apartments
ECHELON SEAPORT Strategic repositioning of Seaport condos
ViVO APARTMENTS Name and identity for Cambridge apartments
BACK BAY ASSOCIATION Brand identity for an urban business organization
Brand strategy, naming, logo design, brand identity, advertising, print brochures, digital campaigns, websites and environmental signage — created with 30+ years of experienced craftsmanship.