For 30+ years, Adams Design has been turning brands into icons. From skyline-defining condos to jet-setting lifestyle labels and buttoned-up boardrooms, we sculpt identities that spark desire. 

about adams design with andrew at computer working on echelonseaport ads

We build brands with brains, beauty and bite

Thirty years in, and we’re still obsessed—with the craft, the concept, the click. We blend design, content, strategy, production, and digital into one sharp, seamless machine. No filler. No fluff. Just bold, bespoke branding built to last.
We don’t chase trends—we dig deep, unearth the soul of your brand, and give it a voice, a look, a presence that owns the room. With handpicked collaborators and a perfectionist streak, we deliver work that doesn’t just impress—it performs.
cumar behind the scenes for mermaid photoshoot

The vision behind the visuals

Creative Director. Designer. Brand whisperer. Brenda Adams leads Adams Design with a sharp eye and an artist’s soul. Known for turning big ideas into head-turning visuals, she’s built a reputation for concept-rich design and art direction that dares to be different. From bold branding to beautiful image-making, Brenda doesn’t follow the rules—she rewrites them in full color.
brenda adams adams design boston graphic design studio

Brenda Adams 

She founded Adams Design in 1990 to bring clarity, intelligence, and visual punch to everything from billion-dollar real estate developments to a local wine shop. She’s built a reputation on bold ideas, sharp instincts, and the belief that design isn’t decoration — it’s strategy.

Her work lives across cities and screens: placemaking systems, identities, campaigns, signage, packaging. She’s branded skyscrapers and start-ups with the same level of scrutiny and imagination. Clients don’t hire her for the expected — they come to get seen, heard, and remembered.

Over the years, she’s racked up awards (Print Magazine, Hatch, PRISM, more) — but the real test is always: did it work? Did it move people? Did it build something lasting?

She serves on the board of the Back Bay Association, and has contributed to multiple civic and cultural organizations in Boston.

Design should surprise you — and still make perfect sense.

Expertise

Strategy
Brand Positioning, Brand Strategy, Naming, Campaign Strategy, Content Strategy, Design Strategy
Brand
Brand Architecture, Logo Design, Brand Identity, Brand Systems, Brand Guidelines
Creative Direction
Art Direction, Photography, Illustration, Copywriting
 
Environmental
Signage, Wayfinding Systems
Print
Packaging,  Brochure Design, Direct Mail
Digital
Website Design, Development, Campaigns

Select Clients

advisors living logo on white
Back Bay Association logo design Boston, representing the district's unique brand identity and local character
cabot cabot and forbes logo on white
carpenter & company logo black on white
cathartes black logo on white
compass logo black on white
cottonwood logo on white
cumar logo black on white
the druker company logo black on white
fairmont copley plaza logo black on white
fairmont hamilton princess logo black on white
the fallon company logo black on white
four seasons hotel logo black on white
the heritage on the garden logo black on white
the hym investment group black on white
mandarin oriental boston logo on white
millennium partners black logo on white
noannet black logo on white
seaport hotel black logo on white
related beal black logo on white
ritz carlton logo on white pages clientS15
tcc black logo on white
tootsie roll industries black logo on white
trinity financial black logo on white
w boston residences black logo on white
We are located in historic Back Bay at 20 Park Plaza in Boston, Massachusetts.
Contact us at 617.728.9870 or email us at [email protected]

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

Let's Talk!