About the agency
A Boston branding studio known for strategic logo and identity work shaped by strategy, clarity, craft, and storytelling
At Adams Design, we believe exceptional brands don’t happen by accident. They emerge from a clarity of purpose, a distinct point of view, and design that feels inevitable in hindsight. Boston-born and globally curious, we fuse strategy, innovation, and craft to create brand experiences that resonate, not just visually, but emotionally, intellectually, and culturally.
“Design is not what we do. It’s how we think. It’s how we see the world.”
The Work We Do
Where others design visuals, we author brand systems that speak with conviction. Every identity we shape, from naming to visual language to digital and physical expression, begins with insight and is refined by intention.
Our approach is both disciplined and human: we seek what is true about a brand first, then build systems that make that truth unavoidable. This is design that doesn’t just present a face, but gives a brand a voice, a tone, and a reason to matter.
How We Work
We lead with questions, about purpose, perception, and possibility, then we use strategy to find an idea worth committing to. From there, every choice we make supports that idea:
- Conversations that uncover meaning
- Concepts that are clear, bold, and enduring
- Systems that carry consistently across touchpoints
- Craft that honors both form and function
This process gives every brand we touch the clarity to be recognized and the depth to be remembered.
Our Point of View
We don’t see branding as decoration or marketing fluff. Design is a catalytic force, a discipline that shifts how people perceive a place, a business, or an idea. We think of identity as authorship: a chance to tell a story that feels both true and timeless.
“We think of identity as authorship: a chance to tell a story that feels both true and timeless.”
About the Founder
Brenda Adams leads the studio with a rare combination of strategic acuity and artistic intuition. A creative director and conceptual designer, she has shaped identities that balance precision with personality, identities that aren’t just seen, but felt. Her work has been featured in national and local design exhibits and recognized across industry platforms.
Why It Matters
Great design gives shape to ideas, and ideas give shape to culture. We don’t make logos; we make meaning. We don’t create pretty pictures; we create clarity. And in a crowded, noisy world, clarity is what makes a brand unforgettable.
Leadership
Brenda Adams
Founder & Creative Director
Brenda Adams is an award-winning creative director and conceptual graphic designer who brings artistry and innovation to the world of visual communication. As the founder and creative force behind Adams Design, Brenda has carved out a niche for herself in the competitive agency landscape of Boston, developing strategic and eye-catching branding for some of the largest real estate developments in New England, as well as brand identities for restaurants, boutique start-ups and products.
She has developed a reputation for distinctive art direction while developing innovative and beautiful images for advertising and branding. With a balance of strategic thinking and creativity, she has proven that good design makes good business.
Brenda’s talent and dedication have not gone unnoticed. Her work has been featured in national as well as local design shows, and she has received numerous awards in the Boston Hatch Awards, New England Prism Awards, Print Magazine and many others.
Shelby Hypes
Director of Brand Strategy & Story
Liz Lennon
Director of Client Experience & Operations
Sandy Adams
Director of Digital Presence
Rebecca McGrotty
Director of Craft & Production
Brian Johnson
Director of Digital Experience
Services
Strategy
Brand Strategy
Defining positioning, purpose, and competitive advantage to guide all creative decisions.
Brand Architecture
Structuring portfolios, sub-brands, and naming systems for clarity and long-term growth.
Naming
Developing distinctive, ownable names grounded in strategy and market context.
Messaging & Verbal Identity
Crafting clear, compelling narratives, taglines, and brand language across touchpoints.
Market & Competitive Analysis
Evaluating audiences, competitors, and category dynamics to inform strategic direction.
Creative
Creative Direction
Establishing a unifying vision that ensures consistency, clarity, and impact across all brand expressions.
Campaign Concepts
Developing big ideas that translate brand strategy into engaging, multi-channel storytelling.
Art Direction
Guiding photography, illustration, and visual tone to create cohesive, elevated brand imagery.
Content Strategy
Shaping how brands communicate across digital, print, and environmental platforms.
Design
Brand Identity Design
Creating logos, marks, and identity systems that are distinctive, enduring, and flexible.
Visual Systems
Designing cohesive frameworks—typography, color, pattern, and layout—that scale seamlessly.
Print & Collateral Design
Designing brochures, sales materials, packaging, and marketing assets with craft and precision.
Environmental Graphics & Signage
Extending brands into physical spaces through wayfinding, placemaking, and experiential design.
Website & Digital Design
Designing refined, user-focused websites and digital experiences that bring brands to life online.
“Good design turns heads. Great design stops people in their tracks and makes them feel something.”
Clients
We deliver consistently high-quality design for clients of all sizes. Whether working with large organizations or more focused brands, we approach every project with rigor, clarity, and a commitment to work that performs in the real world. Known for innovative branding campaigns and strong creative strategy, our work is grounded in thoughtful systems designed to endure.
If you’re considering a branding project and want to talk through what’s possible, we’re always open to a conversation.