We partnered with Cumar, New England’s premier luxury stone purveyor, to elevate its brand and create an ad campaign that could grow year after year along with the company.
Brand Strategy
Identity
Advertising
Website
NEW ENGLAND’S FINEST PURVEYOR OF LUXURY STONE
Cumar’s 30th anniversary marked the moment to introduce a refined new identity.
The logo—a clean, minimal square, creating an architectural “C”, also offers an abstract nod to how Cumar stone transforms space with elegance and precision.
Cumar’s campaign tells fairytales starring the founder’s granddaughters, blending heritage with quiet luxury.
Set against striking stone slabs, each story pairs minimal copy with rich visuals to create a timeless, personal narrative.
