To celebrate the start of renovations at their Cambridge Brands building, Tootsie Roll Industries partnered with our branding agency, specializing in business logos and branding, to create an engaging, site-specific installation. Our goal: to honor the vibrant legacy of candy-making in Cambridge with a fun and informative environmental branding experience — one that reflects their heritage and remains a lasting visual feature.
The installation incorporates illustrations by local Cambridge artist Dawn Scaltreto, and transforms a wrought iron fence into an outdoor gallery across the street from the renovated Cambridge Brands building.
Candy has been an integral part of Cambridge history since 1820, when Issac Lum opened a store-front confectionery shop. Over the years, Main Street became known as Confectioner’s Row, peaking in 1946 with 66 candy manufacturers in Cambridge. Today, aside from a few specialty shops, Tootsie Roll Industries is the lone survivor of the city’s very sweet past.
Adams Design
20 Park Plaza
Boston, MA 02116