Prism

Adams Design created the brand identity and visual language for Prism, chic new apartments from Aimco. The system defines positioning and messaging, centered on a name that blends Cambridge’s vibrancy with Kendall Square’s innovation—a fusion of intellect, culture, and cosmopolitan energy.

LIFE. REFRACTED.

prism naming description on black

The Source Code font blends technical precision with modern clarity, echoing Kendall Square’s innovation and Cambridge’s intellectual vibrancy. Clean, purposeful, and refined.

$life refracted on colors by boston design agency adams design$

Prism by Boston design agency Adams Design blends Cambridge culture with Kendall Square innovation in a refined, modern living experience.

Fun illustrations by Marie Coons offer a chic view of the apartment amenities.

prism apartments illustration of couple waliking in the city

prism apartments firepit ad-cropped

The quirky advertising positions Prism as a chic sanctuary, offering both a peaceful retreat and an invitation to life’s next adventure.

prism apartments subway sign by boston design agency adams design

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