We partnered with Criterion Partners to name and brand a 320-unit apartment complex near Cambridge Discovery Park. Inspired by life’s shifting rhythms, the identity balances professional energy with the ease of home.
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Identity
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SET THE PACE. CHANGE THE TEMPO.
The Tempo logo embodies the rhythm of modern life, balancing energy and ease.
A stylized “T” suggests movement, while the macron over the “O” signals pause. Shifting colors reflect the seamless flow between work and home.
