Tempo

We partnered with Criterion Partners to name and brand a 320-unit apartment complex near Cambridge Discovery Park. Inspired by life’s shifting rhythms, the identity balances professional energy with the ease of home.
Client: Criterion Partners
Industry: Real Estate / Multifamily
tempo graphics with dots and logo
tempo apartments book on gray platform

SET THE PACE. CHANGE THE TEMPO.

Inspired by life’s changing rhythms, the name “Tempo” reflects the balance this community offers—high professional energy near Cambridge Discovery Park, paired with the comfort and ease of home. Like musical tempo, it captures both movement and pause, setting the tone for a lifestyle in sync with work and relaxation.

tempo logo color on gray background horizontal

The Tempo logo embodies the rhythm of modern life, balancing energy and ease. 

tempo fonts on gray vertical
tempo fonts on green vertical

A stylized “T” suggests movement, while the macron over the “O” signals pause. Shifting colors reflect the seamless flow between work and home.

tempo graphic with dots and white graphic on gray background
tempo logo graphic white on gray horizontal
tempo logo graphic gradiated circles on white
tempo business cards stacked
tempo apartments subway signage with african american man walking by poster
tempo brochure horizontal
tempo apartment business cards stacked with ipad and folder

 

 

 

 

 

 

Adams Design
20 Park Plaza
Boston, MA 02116

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