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Tootsie Roll Industries

To mark renovations at their Cambridge Brands building, Tootsie Roll Industries partnered with us to create a bold, site-specific installation. The goal: celebrate Cambridge’s candy-making legacy through a fun, lasting piece of environmental branding that reflects the brand’s heritage.
  • Signage
  • Copywriting
  • Art Direction
  • Illustration
the best-design-firm-in-boston-brings-tootsie-roll-industries-history-to-life with this environmental signage project using illustration.
the best-design-firm-in-boston-brings-tootsie-roll-industries-history-to-life with this environmental signage project using illustration.

Candy has shaped Cambridge since 1820, peaking in 1946 with 66 makers on Confectioner’s Row. Today, only Tootsie Roll remains.

historic photo of tootsie roll candy manufacturing

The installation features illustrations by Cambridge artist Dawn Scaltreto, celebrating the neighborhood’s rich cultural and historical roots.

the best-design-firm-in-boston-brings-tootsie-roll-industries-history-to-life with this environmental signage project using illustration.
business logo and branding incorporated the tootsie roll industries hirshfeld with hat for signage from adams design a boston graphic design agency
business logo and branding agency incorporated this squirrel into the illustration
Leo Hirshfield and tootsie

A wrought iron fence across from the renovated Cambridge Brands building is reimagined as an open-air gallery, bringing visual interest to the streetscape.

business logo and branding and tootsie roll industries fence from adams design a boston graphic design studio

 

 

 

 

 

 

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Boston, MA 02116

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