NEW ENGLAND’S FINEST PURVEYOR OF LUXURY STONE
As a Boston branding agency, we partnered with Cumar—New England’s premier luxury stone purveyor with eight generations of stone-cutting mastery—to elevate its identity. Though renowned for exquisite craftsmanship, Cumar's branding didn’t reflect the same level of sophistication. We transformed its image with an award-winning rebrand that captures the elegance, distinction, and timeless quality of its work.
The 30th anniversary of Cumar was the perfect opportunity to develop a fresh new logo and brand identity. Clean, crisp and minimalistic, the logo is an elegant square with the letter “C,” an abstract representation of the transformation of a room by Cumar stone.
Through enchanting fairytales starring the founder’s granddaughters, Cumar weaves a seamless narrative that marries heritage with luxury. Each story elegantly unfolds against the backdrop of magnificent stone slabs, embodying the family’s deep-rooted expertise. Minimal yet evocative copy enhances the connection between myth and material, creating a campaign that is as unforgettable as it is eagerly anticipated.
Adams Design
20 Park Plaza
Boston, MA 02116