LIFE SHOULD BE FUN. SERIOUSLY.
After more than 13 years of partnership with The Fallon Company—beginning with the first two residential landmarks on Fan Pier—we are proud to unveil the brand narrative and visual identity for One Harbor Shore. As the final and most refined chapter in this iconic waterfront development, it represents the pinnacle of our branding luxury real estate in Boston. From naming and visual language to tone of voice and storytelling, every element was crafted to reflect the sophistication, exclusivity, and coastal elegance that define this world-class destination.
By incorporating gradient patterns across all marketing materials, we reinforced the idea of reflection—internally, as residents experience the quiet beauty of sunrise over morning coffee, and externally, as shifting light animates the waterfront façade throughout the day. This design approach not only evokes the ever-changing coastal atmosphere but also embodies the emotional tone of the brand. As part of our work and branding of luxury real estate in Boston, these visual choices were instrumental in capturing the elegance, warmth, and rhythm of life at One Harbor Shore.
Through strategic storytelling, we highlighted its unparalleled views, legacy of excellence, and effortless luxury—positioning it as the defining final chapter of this iconic waterfront.
Our construction signage goes beyond information—it’s a bold extension of our brand. Featuring vibrant imagery and playful, pithy messaging like Eat dessert first, the fence embodies our tagline, Life should be fun. Seriously. This engaging design not only builds anticipation but also turns the site into a dynamic marketing tool, attracting passersby and reinforcing our identity long before the project is complete.
Adams Design
20 Park Plaza
Boston, MA 02116
