Over a decade in the making. One iconic finale. Our 13+ year partnership with The Fallon Company ends on a high note with One Harbor Shore—the crown jewel of Fan Pier. Sculpted. Serene. Unapologetically refined. Waterfront luxury, branded at its peak.
Brand Strategy
Identity
Advertising
Print
Signage
Website
LIFE SHOULD BE FUN. SERIOUSLY.
Where glass meets gloss. Inspired by dawn’s first light and dusk’s last glow, the mark reflects 14 stories of vertical elegance and waterborne rhythm.
The tagline reflects the lifestyle. Boats, bites, and harbor light? Pure magic. Delivering high design with a wink.
Wrapped in a custom gradient that dances like harbor light, the brand channels modern luxury with a liquid edge. Architecture becomes atmosphere. Identity becomes icon.
A curated photo series by Dave Desroches captures the essence of the shoreline—harbor, glass, and green—framing life at One Harbor Shore with quiet elegance.
A curated photo series by Dave Desroches captures the essence of the shoreline—harbor, glass, and green—framing life at One Harbor Shore with quiet elegance.
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Through strategic storytelling, we highlighted its unparalleled views, legacy of excellence, and effortless luxury—positioning it as the defining final chapter of this iconic waterfront development.
Our construction signage is more than informative—it’s a bold, branded statement. With vibrant visuals and playful lines like “Eat dessert first,” it brings our tagline to life and turns the site into a dynamic marketing tool.
