We partnered with Cumar, New England’s premier luxury stone purveyor, to elevate its brand. With eight generations of craftsmanship, Cumar’s rebrand now reflects the elegance, distinction, and timeless quality of its work.
Brand Strategy
Identity
Advertising
Website
NEW ENGLAND’S FINEST PURVEYOR OF LUXURY STONE
Cumar’s 30th anniversary marked the moment to introduce a refined new identity.
The logo—a clean, minimal square framing the letter “C”—offers an abstract nod to how Cumar stone transforms space with elegance and precision.
Cumar’s campaign tells fairytales starring the founder’s granddaughters, blending heritage with quiet luxury.
Set against striking stone slabs, each story pairs minimal copy with rich visuals to create a timeless, personal narrative.
