THIS IS BOSTON EAST
As the Boston design agency chosen to brand these luxury, waterfront apartments, we helped shape Boston East to reflect the spirit of its vibrant neighborhood. This multifamily complex attracts a diverse mix of artists, community gardeners, food lovers, young professionals, and empty nesters—all drawn to the good life by the harbor. Partnering with developer Trinity Financial, we created a distinctive brand identity and compelling advertising that brought this unique residential experience to life.
The logo embraces the gritty textures of a working wharf and the heavily structured typography of stenciled shipping container labels. We pulled in some of the colors from the edgy, fun interiors. The stripes suggest a bit of a preppy vibe and the colorful kayaks that will be launched from Boston East.
Targeting Millennials, we tapped into the Polaroid photography resurgence to create a nostalgic, engaging campaign. Our transit ads reimagined classic family photos in a Polaroid style, playfully connecting childhood passions with the modern lifestyle at Boston East. This approach resonated with their love for nostalgia, reinforcing how cherished past experiences can shape their aspirational future.
Adams Design
20 Park Plaza
Boston, MA 02116