Boston East
Chosen to brand Boston East, we shaped its identity to reflect the vibrant neighborhood and attract a diverse mix of residents. Partnering with Trinity Financial, we created a distinctive brand and compelling advertising for this waterfront community.
- Brand Strategy
- Identity
- Advertising
- Signage
- Website
THIS IS BOSTON EAST
The logo channels the grit of the working wharf with stenciled type and bold texture, rooted in the site’s industrial past.
Colors and stripes add a playful edge, echoing the vibrant interiors and kayaks of Boston East.
To connect with Millennials, we drew on the Polaroid revival—using its nostalgic appeal to shape a fresh, engaging campaign.
Transit ads reimagined vintage family photos in Polaroid frames, linking childhood memories to the modern, aspirational lifestyle at Boston East.
